Drive vs. Drip

The adidas Group's brands work together to enhance athletic performance, set trends, and make history, driven by a passion for sports and innovation. More than just producing products, adidas is committed to helping athletes perform at their best, viewing every success as their own and every defeat as motivation to improve. Their dedication to shaping the sporting goods industry sustainably is a core value that fuels their continuous pursuit of excellence.

Bread & Butter are not your typical brand. Doug and Brodie's story began when their parents, who met at an insurance adjuster's conference, got married, making the two stepbrothers. Despite an initial animosity that led to extreme pranks, they eventually bonded over shared interests, including a love for John Stamos and Better Homes & Gardens Magazine. They founded a tennis company, Tennis Worldwide, and quickly rose to prominence before a tragic accident forced them to shut it down. After feeling dejected, inspiration struck when their dog, Mrs. Pickles, stole their breakfast, leading them to pivot and create the Bread & Butter Pickleball Company, aiming to revolutionize the sport.