The Loco vs. Vice

Bread & Butter are not your typical brand. Doug and Brodie's story began when their parents, who met at an insurance adjuster's conference, got married, making the two stepbrothers. Despite an initial animosity that led to extreme pranks, they eventually bonded over shared interests, including a love for John Stamos and Better Homes & Gardens Magazine. They founded a tennis company, Tennis Worldwide, and quickly rose to prominence before a tragic accident forced them to shut it down. After feeling dejected, inspiration struck when their dog, Mrs. Pickles, stole their breakfast, leading them to pivot and create the Bread & Butter Pickleball Company, aiming to revolutionize the sport.

Diadem Sports, founded in 2015 in Pompano Beach, Florida, is driven by a vision that goes beyond just producing tennis rackets and pickleball paddles. As the last American tennis brand, they focus on innovation, creating products like the Solstice Power string with patented Star Core Technology. Their philosophy, "Live to Play," underscores the importance of sports as a means to foster physical fitness, social connection, and human engagement. Diadem's mission is to redefine the game while celebrating the joy and simplicity of play, connecting people through tennis and pickleball.